Start Writing
You can begin building links in to your website by writing articles for websites, bloggers, or even just on Ezine. Lots of people are looking for content and if you have something new and unique to add to the mix, people will want to use it. Ezine is a great tool because by submitting an article, you receive links in the byline and bio as well as have your article indexed by search engines.
Connect With Others
Having a blog or engaging in forums is an extremely effective way to communicate with others and of course offer your opinion or knowledge on a particular subject. Not to mention, by working with bloggers with reciprocal blog posts, Facebook updates or tweets, you can often form a great relationship where you each share your important news to your fans and theirs.
Remember, forum moderators or blog owners don’t like spam so it’s best not to pack in several links to your website. A link in the signature line is enough. Comment because you have something to say or you have something useful to share. If someone likes what you say, they’ll most likely click on your signature.
Reciprocal Link Building
Help a sister out! On a small scale, it can be useful to link to other businesses that will also send traffic your way. There are several mom entrepreneurs who engage in this and it is definitely a positive and friendly way to work with others to promote your business and theirs. (Of course, you should aim to work with people in non-competing businesses so that there’s no conflict of interest).
Make Social Media Your Not So Secret Weapon
Facebook and Twitter are clearly here to stay, so you might as well use them to your advantage. Build your Facebook by letting people know via your email list that they can find useful information about products or sales or just use it as another means of customer contact. Continue generating interest on your page by announcing occasional giveaways or special discounts or promotions only on Facebook.
Facebook’s Welcome Tab
If you haven’t seen this yet, a welcome tab is simply a specially designed tab that acts as the landing page for your Facebook. So anytime someone visits your Facebook from any source, they will see the Welcome tab first.
Creating a Welcome tab is a great way to really introduce a new visitor to your business. Instead of initially coming to your page and seeing your Wall with your most recent updates, they will see a short bio of who you are and what you have to offer (which also reinforces your brand image). Encouraging people to “Like” you via the Welcome Tab is also very easy since you can create a custom message that lets people know that by liking you they’ll get exclusive discounts & promotions.
Updating Your Website
Every time Google modifies their algorithm (every few months, on average), businesses work hard to refashion their website in order to gain a better SEO result. Constantly adding new, updated information increases your chances of moving up in the rankings because it shows that you are providing quality content about your products or your services. Google likes to see quality changes made to your content on a regular basis. Good content will also draw people in as customers will prefer a site that is well organized and contains valuable information.
Visit Kaitlin at Anna Bean
You can also find this guest post at Mommy Perks.
