This has not only been a valuable lesson for me with my children, but also in my home business. It’s common to want customers lined up, knocking at your door seconds after hanging your “Open” sign. However, this is not usually the case.
Before you can build a buzz around your business, you must zero in on your target market – the exact people who are going to have the most interest in what you have to offer. You also want to be sure that this group of people actually have the money to spend on your service or product. Otherwise, you will waste valuable time, energy, and money trying to market to the wrong people – those without either the interest or the financial means to purchase from you.
Think of the many resources you would exhaust should you try to market yourself to everyone out there. It would be like trying to hit a bulls eye with a blindfold on. You may shoot many arrows, but the chances of actually hitting your target are pretty slim. However, if you remove the blinders, learn how to focus in on your target, you are much more likely to hit your target time after time.
To grow a successful business, it’s imperative that you zero in on a narrow target market. This will allow you to better position yourself as a person of authority in your marketplace, enabling you to attract more of your ideal customers.
So, how do you zero in on your target market? Start by answering the following questions:
What am I selling/offering? Is there anything unique about my product or service?
What type of people would best benefit from my products or services?
Who are my ideal customers, those people I most enjoy working with?
Are they in my local area or are they nationwide?
What is their occupation?
What do they like to do in their spare time?
What do they like to spend their money on?
What professional organizations or activities to they get involved with?
What pain are they feeling? What problems do they experience?
In what ways can I help solve their problems?
What benefits will they gain if I can solve their problems?
How can I bring the most value to their lives?
When you identify your target market, you will find that these are the people who you more easily develop good working relationships with. They will be the ones who need what you have to offer and can afford it. You will be seen as a person of authority who is best able to help fill their needs and solve their problems. This is the group to which you will focus your marketing efforts, though you may likely work with some outside of this niche.
Once you zero in on your target market and determine who they are, where to find them, and how to communicate your magnetic message, you will create that buzz and start attracting your ideal customers.
So tell me, who is your target market?
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